A Neuromarketing Framework for Data‐Driven Intelligent Automation in Marketing

Summary

Marketing has now shifted to a data‐driven science using intelligent automation, but in order to enhance the deployment of artificial intelligence and machine learning, it is crucial to comprehend the psychological processes behind consumer behavior and response. Neuromarketing seeks to deliver these behavioral notifications by employing neuroscience and biometrics to appreciate subliminal and emotional responses toward marketing appeals. This paper proposes a vast approach to integrating neuromarketing methods into intelligent marketing automation systems to improve their performance. The framework involves constructing a neuromarketing testing chamber outfitted with physiological measurement devices, imaging equipment, and emulation rigs to capture multiple NeuroMex signals from consumers in response to the varied scenarios. These neuroscientific signals such as functional MRI, EEG recording, GSR, and eye tracker metrics are then input to an analytical loop that uses a set of AI interfaces to convert the neurodata and analyze it using techniques such as neural networks to arrive at sophisticated psychological models of the consumer out of them. These neuromarketing models can then be integrated within the framework of intelligent automation systems for marketing uses such as dynamic content generation, deep‐affinity and affective appeals, real‐time biometric feedback for campaign adjustments, and far more persuasive recommendation systems that would target the customer's subconscious needs.