AI as a Catalyst for Expanding CSR: The Case of Moroccan Entreprises

At first glance, the concepts of corporate social responsibility (CSR) and artificial intelligence (AI) may seem contradictory; one is centered on automation and performance, while the other focuses on ethical governance and sustainable development. However, the union of these two paradigms holds revolutionary potential to reshape the way companies communicate with their stakeholders and their environment. Corporate Social Responsibility (CSR) embodies an organization's incorporation of social, environmental, and economic factors into its operations and strategic direction. With its capabilities in machine learning, natural language processing, and big data analytics, artificial intelligence helps companies improve their performance, strengthen their accountability, and anticipate stakeholder demands. This article examines how Moroccan companies, which are driving a constantly modernizing economy, could leverage AI to consolidate and expand their Corporate Social Responsibility (CSR) initiatives. Based on a critical literature review, contextual analysis, and concrete applications, this study offers a conceptual and practical framework for incorporating AI into CSR strategies. It highlights opportunities, ethical risks, and governance guidance for ensuring AI serves as a tool for inclusion and sustainable development.