Commencing Mobility as a Service (MaaS) Platform for the Rural Passengers of Trans Banyumas, Indonesia

Banyumas Regency is one of the five most populous regencies in Central Java, Indonesia. This number has continuously increased, with an average annual growth rate of 1.95%. The high population growth has led to increased transportation needs for mobility, and one of the solutions is implementing Bus Rapid Transit (BRT) Trans Banyumas with Mobility as a Service (MaaS) integration. However, the development and implementation of transportation services such as MaaS still primarily focus on urban areas, while rural areas tend to be neglected. Therefore, this research aims to propose a MaaS program for Trans Banyumas, focusing on rural passengers. The method used was quantitative. The study assessed 200 passengers, and the approach used was ANOVA. The results show that service quality significantly affects the origin and routine of Trans Banyumas passengers. Accessibility significantly affects routine, travel time, and last-mile transport. However, there are many challenges to supporting MaaS from rural areas, such as the availability of real-time information, internet connectivity in rural areas, integration of local transportation modes, accessibility, and bus stop conditions. Therefore, the government and other stakeholders are essential in supporting the adoption of MaaS digital infrastructures.