AI-Buddies in MMORPGs: Player Perceptions of Conceptual LLM-Driven NPCs in World of Warcraft

This study investigates player perceptions of conceptual Large Language Model (LLM)-driven Non-Player Characters (NPCs) in World of Warcraft (WoW), referred to as “AIBuddies.” Building on prior work on Conversational Artificial Autonomous Agents (CA-bots), it explores how such companions could enhance gameplay and player experience. A mixed-method survey of 273 WoW players was conducted, using visual mock-ups to present the AI-Buddy concept rather than a working prototype. Participants evaluated interaction features, customization options, and potential gameplay impact. Results show general support, particularly among Casual players, for using AI-Buddies to improve solo content, personalization, and immersion. However, concerns were raised about balance, multiplayer exploitation, and ethical implications. Thematic analysis also revealed worries about reduced social interaction and technical feasibility. This short study contributes to ongoing discussions on CA-bots and LLM-driven NPCs in MMORPGs and offers early insights into how such features are perceived by the WoW playerbase.