Context Based Analysis of the Impact of Humanism Drivers in Contemporary Management Using AHP

Humanism and ethics principles are becoming more and more important, due to the increasing complexity of organizational landscape and the massive adoption of data-driven technologies, such as Internet of Things (loT) and Artificial Intelligence (AI). This paper identifies potentially relevant Humanism principles on the basis of a literature review and explores the integration of ethical and humanistic principles in management through a structured multi-criteria decision-making approach. Using the Analytic Hierarchy Process (AHP), key ethical and humanistic factors are prioritized according to their perceived importance and analyzed across different organizational contexts (profit vs. no-profit, country of origin, company size, etc.). The results allow to determine the most important Humanism principles as well as to underline sector-specific variations in ethical decision-making, emphasizing the need for tailored strategies. This study provides actionable insights for organizations aiming to balance ethical values with competitive advantage.