Unsupervised Pre-trained Social Networks for E-commerce Community Detection

E-commerce platforms heavily rely on the wide range of products they offer. Detecting communities within these products is essential for efficient risk management and personalized recommendations. In this paper, we introduce a novel framework that utilizes unsupervised pre-trained social network computing methods to detect communities in e-commerce products. Our key technical contribution lies in capturing domain-specific knowledge from academic social networks during the pre-training phase, which is then transferred to the fine-tuning process of the unsupervised e-commerce product graph model. The framework begins with both unsupervised and supervised pre-training modules, conducting masked graph modeling and node classification tasks on academic social networks. Following this, the pre-trained graph autoencoder is fine-tuned on new datasets. In the final stage, graph clustering on node embeddings is performed using an ensemble method of fast K-means algorithms. We evaluate the proposed framework on large-scale real-world datasets from Amazon’s e-commerce platform. Results demonstrate that our method significantly outperforms other classical benchmark methods, leading the second-best by over 10% in adjusted Rand index, and discovering more than 500 subgraphs in the large-scale e-commerce network.