An Evaluation of AR-Based Smart Try-On Technology in Online Fashion Retail: A Comprehensive Review

The fast growth of e-commerce in various aspects such as customer services, logistics, and small-scale businesses has directly affected the developments in retail. However online fashion shopping has proven to face many challenges, especially due to the customers’ need to try on clothes before purchasing. This leads to uncertainty among customers about fitness and appearance, which in turn affects high return rates, customer dissatisfaction, and increasing costs for retailers therefore making integrating e-commerce a challenge for fashion and clothing industries. Though static images and descriptions have been providing a considerable medium for promotion, it does not fully solve the problem of the need for fitting on. Augmented Reality (AR) can be seen as a solution to this problem by allowing virtual try-ons, and by helping customers see how clothes would look on them in real time. AR can improve customer engagement, and satisfaction, and reduce returns, while also boosting sales by offering a more accurate representation of clothing. This study evaluates the feasibility of an AR-based smart try-on app, focusing on its impact on customer satisfaction, engagement, purchase behavior, and sales. It provides insights for retailers on how AR can enhance the online shopping experience and help grow their market.AR technology can solve key issues in online fashion shopping, improving customer experience and helping retailers increase sales and market reach.