Prescriptive Analytics for Logistics: Bridging Predictive Models and Actionable Decisions Through Advanced Optimization Techniques

Modern logistics is facing increasing challenges due to the growing complexity of supply chains, high consumer expectations, and economic and environmental pressures. While predictive analytics, powered by artificial intelligence (AI) and massive data, has transformed the ability to forecast trends and risks, its application remains limited by the lack of effective mechanisms to convert these predictions into actionable decisions in dynamic and constrained environments. This paper proposes an innovative hybrid approach that combines advanced predictive models, notably the Temporal Fusion Transformer (TFT), with prescriptive algorithms, such as linear programming and deep reinforcement learning (DRL). The TFT demonstrated superior performance in terms of predictive accuracy (significant reduction in MAE, RMSE, and MAPE), while the prescriptive algorithms optimized complex logistics decisions in real time, even in uncertain environments. This integrated methodology was validated through use cases simulating critical logistics scenarios, such as delivery route optimization. Experimental results show a substantial improvement in operational efficiency, with reductions in costs, lead times and resource utilization. The prescriptive approach made it possible to automate complex decisions, while taking into account multiple constraints, such as costs, lead times and sustainability objectives. By integrating real-time data collected via IoT devices and logistics management systems, this architecture offers a robust, adaptable and scalable solution. It thus meets the requirements of modern logistics by enabling proactive, optimized and resilient decision-making. This research makes a significant contribution by bridging the gap between predictive and prescriptive analysis, while laying the foundations for new applications in the field of intelligent logistics.