Generative Artificial Intelligence for Enterprises: Ecosystem, Typology of Applications, and Challenges

Generative artificial intelligence (GAI) is considered to be one of the most enabling technologies of the Fifth Industrial Revolution. GAI has been used to improve various customer services and internal operations at enterprises and the market for GAI is growing rapidly. In light of the great potential of GAI, this article introduces an ecosystem of the GAI industry and presents a typology of GAI applications used for enterprises. Then this article discusses four challenges to be overcome in adopting GAI.