The Design and Development of Media Formats for Public Relations Books and Applications Using Augmented Reality Technology to Promote Tourism in Chiang Rai Province

The use of AR technology in designing books and applications, as well as designing representative symbols to promote tourism in Chiang Rai Province, is expected to be highly effective in the coming years. Augmented reality (AR) media selected by the researchers highlight tourist destinations known and distinctive to each area. Symbols representing the 10 districts of Chiang Rai Province were created, such as (1) Mueang Chiang Rai District using the symbol of King Mengrai, (2) Mae Chan District with the Mexican Sunflower, (3) Mae Fa Luang District with the Cherry Blossom, (4) Chiang Saen District with the Naga, (5) Chiang Khong District with the Giant Catfish, (6) Wiang Pa Pao District with the Hot Spring, (7) Thoeng District with Phu Chi Fa, (8) Phaya Mengrai District with the Fighting Cock, (9) Wiang Chai District with Lord Gu Na, and (10) Paan District with the Beautiful Woman. The satisfaction level with the use of books and applications combined with AR technology for promoting tourism in Chiang Rai Province was very high $\left({{{\bar X}} = 4.56}\right)$. The media was highly capable of attracting and satisfying tourists, particularly with the appealing content of tourist locations and the 3D characters for each district. Because it incorporates AR technology, which differentiates it from traditional, conventional media, it becomes more interesting to tourists.