LINE Sticker Design to Promote Tourism in Chiang Rai Province "The Four Sacred Legends of Lanna"

The aims of this research are as follows: 1) To study the stories of the Four Sacred Legendary Beliefs of Lanna to promote tourism in Chiang Rai Province. 2) To develop LINE stickers featuring the Four Sacred Legendary Beliefs of Lanna to promote tourism in Chiang Rai Province. 3) To evaluate the satisfaction of the sample group towards the LINE stickers of the Four Sacred Legendary Beliefs of Lanna for promoting tourism in Chiang Rai Province, including experts in LINE sticker design and character design. The sample group consisted of 100 people who use the LINE application. The research tools were unstructured interview forms and satisfaction questionnaires. The results revealed that the four most interesting legendary sacred objects among the sample group were 1) Si Hu Ha Ta, 2) Chang Ngu, 3) Pla Lai Phueak, and 4) Mom, respectively. These were used as guidelines for designing characters and poses for the LINE stickers. The researcher then designed the characters, resulting in LINE stickers with 4 characters, each having 16 poses. The overall satisfaction evaluation of the LINE stickers featuring the Four Sacred Legendary Beliefs of Lanna for promoting tourism in Chiang Rai Province was at the highest level $({{\bar x}} = 4.67)$.