The Analysis of Consumer Preferences and Purchasing Behavior of Thai Herbal Products in the Chinese Market of Gold Mint Products Co., Ltd

This study investigates Chinese consumers' behavior and preferences in purchasing Thai herbal products, focusing on Gold Mint Products Co., Ltd, a prominent Thai inhaler company, as a case study. The research background section outlines the growing market potential for Thai herbal products and the increasing interest among Chinese consumers. The literature review provides an in-depth analysis of the global herbal market and discusses the current status of Thai herbs in the international market. It also explores the key factors that influence consumer purchasing decisions. Using 4P marketing as a theoretical framework, the application of the 4P marketing strategy to Thai herbal companies in four aspects—product, price, place, and promotion, is analyzed. The methodology section describes the questionnaire design, sample size, data collection and data analysis methods in detail. The results reveal the key factors that influence Chinese consumers' purchasing preferences. This study provides valuable insights for Thai herbal product exporters, helping them to better understand the needs and expectations of Chinese consumers, and provides practical suggestions for optimizing marketing strategies and improving market competitiveness. In addition, these suggestions also provide feasible directions and opportunities for Thai exporters to expand into other international markets.