Deepfake Technology: An In-depth Review of the Emerging Threats Posed by Artificial Intelligence to Society

Deepfake technology shows a notable advancement in AI, enable the creation of realistic images, audio and videos which are fake in real life. The paper review rapid evolution of deepfake in business and society. The proliferation of deep fake has make it easy to spread misinformation and cyber bulling and influnce public trust and raising concern about the authenticity of digital content. The review paper delves into the SWOT analysis associated with deepfake technology, providing a brief overview of its current state and prospects and also aims to increase understanding of how deepfake technology affects social media and, by shedding light on these vital areas.