Enhancing Strategic Marketing with AI-Driven Insights into Dynamic Preferences and Decision Patterns

Once AI begins gathering client data, the marketing sector will alter drastically. This research uses sophisticated AI technologies to better understand how complex client behaviors might be. We examine pricing solutions, including social media mood monitoring, joint filtering algorithms for targeted marketing, and reinforcement learning-based dynamic pricing. Neural networks are being investigated for application in e-commerce predictive analytics and predicting subscription cancellations. This research examines clustering algorithms' performance to see whether they may be utilized for cross-channel marketing activities, including consumer segmentation and credit modeling. The article concludes by examining how virtual reality is affecting shop advertising and marketing. The study's findings encompass AI-powered marketing strategies' applications, advantages, and drawbacks. AI helps marketing, according to the findings. Businesses may improve their strategy, communicate with consumers, and meet client needs using this information.