Research on Marketing Business of Electric Station District Managers Based on Knowledge Graph

Knowledge atlas, also known as intelligent database, is an intelligent knowledge management system that combines artificial intelligence technology with traditional databases. Introducing the knowledge map into the power knowledge platform will enable the platform to obtain the ability to mine useful knowledge from a large number of texts, thus integrating scattered knowledge in the power field, improving knowledge utilization and serving users in the platform. Power plant manager is one of the most important positions in energy companies. The manager’s job is to ensure that all branches, entities and departments are coordinated to achieve common goals, including the establishment and maintenance of daily activities of the energy company. This position requires multiple levels of knowledge; Therefore, managers must have high-level professional knowledge and practical experience in their fields. In this paper, I will focus on the application of information technology (IT) in improving marketing performance by studying the business case studies of British Gas and other companies.