Multi User Centered Design (MUCD) in Mobile UI/UX Development for Kampung Batik Laweyan

Kampung Batik Laweyan, a historic neighborhood in Surakarta, Indonesia, is renowned for its rich cultural heritage and tradition of batik textile production. With a history spanning several centuries, this area has become a vibrant hub for batik artisans and enthusiasts, showcasing intricate designs and craftsmanship that reflect local identity. The development of a mobile UI/UX application aimed at enhancing tourism in Kampung Batik Laweyan employs a Multi-User Centered Design (MUCD) methodology. The project unfolds in two iterations, beginning with a Minimum Viable Product (MVP) followed by the collection of feedback from primary user groups, including local business operators, residents, and tourists. Data collection involves interviews with local authorities, observations of the Micro, Small, and Medium Enterprises (MSME) environment in Laweyan, and an evaluation of current tourism marketing strategies. This comprehensive approach ensures that the application effectively caters to the diverse needs of its users. By integrating location-based gamification and a Large Language Model (LLM), the application not only enhances user engagement but also promotes the cultural and economic potential of the region. The System Usability Scale (SUS) assessment reveals an average score of 72.5, indicating a "good" level of usability, with qualitative feedback affirming its intuitive design and potential for further mobile app development.