Dynamics of Physical Attractiveness: Exploring the Halo Effect and Self-Presentation Theory in Social Media

This study investigates the complex intricate interactions of physical beauty, self-perception, and cultural influences in the ways to know how these elements impact women's lives on their perception of self. We examine how satisfied one is with their physical appearance, how much work goes into keeping it, how social media affects them, and how important it is to get approval from others, all based on the body of current literature. The data was collected with the help of Google Forms with the self-rating scale. The self-administered questionnaire consisting of 26 items was used to gather qualitative data. The study included 69 participants from a particular location of Gujarat, India, and was centred on working girls between the ages of 18 and 30. The survey asked about demographics, self-satisfaction with looks, attempts to stay attractive, seeking approval from others, and social media, film, or television influences. The results show that the majority of women wants to feel attractive in life and are satisfied with the way they look. Not only that, but a sizeable percentage deliberately works to stay attractive by using tactics like wearing nice clothes, keeping up with haircuts, and working out. It is common for people to look for outside approval, and many of them find inspiration on social media as they assimilate more with trend in social media. Compared to TV shows or films, social media appears to have a greater effect in their perception of self.