Consumer Preferences Towards Online Shopping of Electronic Products

In today's environment, consumers are more likely to make purchases that are well-informed and intelligent, which calls for inventive marketing strategies. Internet marketing strategies are undergoing a transformation as a result of the fact that they are more expedient and convenient than traditional marketing techniques when it comes to reaching out to target customers. Electronic goods have been selected for the purpose of this inquiry. The major objective of this research is to explore the link between consumer preferences and demographics. Specifically, the study will focus on customer preferences regarding preferred electronic items, preferred payment methods, and preferred online merchants for the purchase of electronic products. The sample size consisted of four hundred Indian customers who had purchased electronic goods from online shops. During the course of this inquiry, both primary and secondary sources of information were used. For the purpose of analysis, many methods were used, including judgment sampling, chi square, and cross tabulation. According to the findings of the chi square analysis, there is a significant association between the preferences of customers for purchasing electrical devices online and their demographic classifications. The link between consumer preferences and demographics is the subject of this study, which is one of the few studies dealing with the topic. In order to protect themselves from fraudulent transactions, customers will profit from the finding. Furthermore, it will be of assistance to organizations that engage in e-commerce in better comprehending the preferences of their customers and designing their pricing plans.