Comparison of Affiliate Programs Strategies Using Different Platforms

This research about the specific objectives of given affiliate programs will involve comparison of the significant aspects that include commission plans, program specifics, marketing tools, payment options, as well as affiliate assistance. This abstract provides an overview of a comparative analysis of affiliate program strategies employed by five prominent platforms:, some of the most popular affiliating programs that are available include the amazon associates, eBay partner network, Walmart associates, Rakuten affiliate, CJ affiliate and ShareASale. Primary and secondary data sources are used to gather information on the official website, and terms and conditions of programs and industry reports. Since a number of values would be numeric, for example, commission rate, cookie duration, and payout threshold, statistical methods will be employed; program features and other promotional tools will be assessed through content analysis. Besides, this research will help fill the gap in the literature on affiliate marketing strategies, examining the development and directions of this type of activity.