AI-Powered Advertisement Design: A PIL-Based Approach for Quality and Performance Analysis

The paper presents the development of a Data Science solution that applies generative AI models in order to create high-quality images to be used in visual marketing and advertising. Using the Python library PIL (Pillow) along with machine learning frameworks, the solution combines predefined product images with the selected backgrounds, enhancing image synthesis techniques for more appealing and contextually relevant visuals. This leads to improved efficiency and effectiveness in the creation of content by automatically placing product images onto the background images used in marketing campaigns. The approach demonstrated a 98.06% SSIM (Structural similarity Index) score, indicating significant visual quality improvement. Initial results suggest a 15% enhancement in visual appeal compared to traditional image creation methods.