Sentiment Analysis Twitter (X) Users Towards the Boycott of Pro-Israel Brand Using Support Vector Machine Method with SMOTE Approach

The Israel-Palestine conflict that occurred on October 7, 2023, resulted in a boycott of brands known to be pro-Israel. Twitter or X, as one of the largest social media platforms in the world, became a platform for people to voice their opinions regarding the boycott. This study aims to analyze the sentiment of Twitter or X users towards the boycott of pro-Israel brands using the Support Vector Machine (SVM) method with the SMOTE (Synthetic Minority Oversampling Technique) approach. The Support Vector Machine (SVM) method is a machine learning method used for classification and regression. SMOTE is a technique used to overcome data imbalance. The data used in this study is Indonesian language tweet data from October 7, 2023, to April 7, 2024. The data was collected using data crawling techniques. The results of the study from the 80:20 data split, show that the Support Vector Machine (SVM) polynomial kernel model with the SMOTE technique has better performance in analyzing the sentiment of Twitter or X users towards the boycott of pro-Israel brands, with an accuracy value of 98,47%.