Enhancing Tourism Innovation Through Disruptive Technology and Strategic Alliances: Evidence From Popular Destinations in West Java

The tourism industry significantly contributes to Indonesia's economy, particularly in West Java, where it plays a crucial role in social interaction and preserving local culture. This study aims to explore the impact of disruptive technology and strategic alliances on tourism innovation in popular destinations in West Java, incorporating local cultural engagement as a moderator. Using a quantitative, explanatory survey design, the study involved a sample of 172 businesspersons from 310 popular destinations. The results reveal that disruptive technology has a substantial direct and indirect effect on tourism innovation, with a significant positive role as the mediator. Additionally, local cultural engagement significantly moderates the relationships between both disruptive technology and strategic alliances with tourism innovation. These findings imply that integrating local culture into strategic partnerships and technological advancements can enhance innovation in tourism, offering new insights into effective practices in the industry.