Comparative Analysis of Print and Electronic Media on Brand Equity Using AI and Data Science Techniques

The impact of print and electronic media on brand equity is analysed in this study using state-of-the-art artificial intelligence and data science techniques. In order to preserve a competitive advantage, it is essential to consider brand equity, which is influenced by a variety of media. When it comes to establishing a brand's value, both traditional print media and contemporary electronic media have their own set of advantages and disadvantages. The efficacy of digital and print media in establishing brand equity is evaluated and analysed in this study using artificial intelligence (AI) algorithms and data science methodologies. The study employs sentiment analysis, data visualisation tools, and machine learning algorithms to examine the relationship between brand equity ratings and media content. The objective of this analysis is to provide marketers and brand managers with essential information that will aid in the optimisation of their media strategies. The goal is to increase client engagement and elevate the brand's value.