The Antecedents of E-Satisfaction: Empirical Evidence from E-Grocery Company in Indonesia

E-grocery is a form of development of the “Connected Commerce Era,” driven by a pandemic that has caused a shift in people's behavior to become all digital. A previous study explained that there is a need to explore the antecedents of e- customer satisfaction in the e-grocery industry. Therefore, the novelty of this study is to examine how perceived price fairness, e- service quality, and perceived risk affect e-customer satisfaction in e-grocery users. The research method used is associative- quantitative, with the research analysis unit being a customer of 242 respondents from one of the e-grocery companies in Indonesia. The results of this study indicate that perceived price fairness, e-service quality, and perceived risk have a significant influence on e- customer satisfaction of 58.883, which is greater than the calculated f value of 2.64 and a sig value of 0.000, which is smaller than the alpha value of 0.05.