The Role of Artificial Intelligence in Cost Reduction of Marketing Agencies

Artificial Intelligence (AI) plays a significant role in optimizing operations, increasing productivity, building more efficiency, and reducing costs across all business verticals of every industry. AI is an essential driver in the field of marketing, fueling creativity and innovations by Automating repetitive tasks, enhanced targeting, personalizing communication, optimizing advertising spending, predictive analytics, Customer Support, and much more. This paper investigates the role of AI in reducing costs for marketing agencies, explicitly focusing on AI tools in content creation, content management, and video editing. Also, AI-powered video editing applications speed up the overall editing process, decreasing reliance on costly software and skilled personnel. Towards the end, the study highlights the practical implications of how marketing agencies can leverage AI tools to develop a more robust and profitable business model that is dynamic to suit the current technology age and drives stability for sustainable growth.