Analysing & Exploring the Transforming Diverse Landscape of Artificial Intelligence in M-Commerce in India: A Study of Its Sub-Divides, Privacy Shield and Regulations

The term “mobile commerce” or “m-commerce,” describes the practice of conducting online business transactions without the use of a computer or laptop, instead using wirelessly portable devices like smartphones and tablets. Mobile commerce has expanded into different industries, each of which offers special opportunities and challenges to customers and businesses. The present contribution and facility provided by m-commerce can be directly attributed to technology and artificial intelligence. This study offers a thorough framework for comprehending the different subsets of mobile commerce, classifying them according to their technological infrastructures, AI tools applied, algorithms used, target users, and functionalities. Several important m-commerce subsectors are recognized and distinguished by the framework, including m-shopping, m-payments, m-banking, m-advertising, m-ticketing, and m-brokerage. It examines how m-commerce has affected customer behaviors, such as the increasing desire for mobile-first experiences and the fuzziness of the lines separating online and offline commerce. The study includes data collected from various secondary sources and undergone through systematic methodology and research. It is an expectation that India's m-commerce market will almost double from about US$47 billion in 2020 up to US$83 billion by 2025. The research underscores mobile commerce's pivotal role in spurring economic growth and technological advancement in India. It offers actionable insights for researchers to leverage emerging opportunities in the evolving digital sphere.