Sustainability in E-Commerce: AI and Augmented Reality Can Facilitate E-Shopping Journey

The integration of Augmented Reality (AR) and Artificial Intelligence (AI) in e-commerce is revolutionizing user experiences, operational efficiency, and revenue generation. This research presents a comprehensive model leveraging AI for applications such as product visualization, virtual try-ons, personalization, and visual search. Initially, the research delves into the significant impact of e-commerce, detailing the challenges and potential of AI and AR integration, creating immersive and interactive shopping experiences. The model employs sophisticated computer vision techniques, facilitating AR-enhanced product visualization and virtual try-ons without requiring specialized equipment. The proposed model architecture emphasizes its innovative approach to data mining, recommendation techniques, and financial management. Findings showcase the model's effectiveness in accurately predicting customer behaviors and preferences, boasting an overall precision of 98.5 % and an accuracy range of 97.1 % to 99.9% across different customer segments. The practical implications and future research directions, underscoring the transformative potential of AR and AI in e-commerce, offer valuable insights for entrepreneurs and organizations aiming to enhance digital retail experiences