Website Quality in Using the Halal Network International (HNI) Information System: Testing of Users' Attitudes, Online Co-Creatoion Experience, and eWOM

Halal Network International (HNI) is a company that manufactures a range of herbal products, providing a diverse selection of items, each of which has benefits and advantages. supported by management activities in the Online System, thereby ensuring accountability and accessibility for every Agent and Leader doing business at HNI-HPAI. In its implementation, the hni.net website experienced several obstacles, such as some of the menus available on the hni.net service which were deemed ineffective in its implementation. This research aims to understand in depth user desires for the Halal Network International (HNI) information system and identify areas of improvement that can improve the quality of the website. With the modified WebQual model, it includes ease of use, information quality, interactivity, web design, users' attitude, intention to use, online co-creation experience, eWOM. This study involved 102 participants as research subjects, with data processing conducted using SmartPLS Version 3.0 for PLS-SEM. Out of the 8 hypotheses proposed, all eight were validated, showing significant impacts.