Designing an Integration of Anti Spoofing as Security Strategies for E-Commerce Email Marketing to Shield Brand Integrity

E-commerce has become essential to the modern economy in the rapidly evolving digital landscape, offering unprecedented opportunities for businesses and consumers. However, the opportunities come with various significant challenges to cybersecurity, particularly with email spoofing. Email spoofing is where a cybercriminal can forge an email sender address to look legitimate, posing several risks, such as data breaches, damage to brand integrity, and even financial loss. The research will focus on designing a way to integrate a more robust anti-spoofing measure into e-commerce email marketing to protect both the business and the customer. Utilizing existing techniques such as SPF, DKIM, and DMARC is considered adequate when it comes to authenticating the sender of an email and maintaining the integrity of the emails sent and received. The study can provide a more comprehensive review and viewpoint of the current anti-spoofing techniques and tools that are available to us, being able to identify gaps in already existing research for these techniques while also proposing a new direction for proposing a more straightforward and more accessible way to enhance email security in the sector of E-Commerce. The findings of this research will offer some valuable insights for businesses that are finding ways to safeguard their email communication from malicious third parties and protect the integrity of their brand from cybercriminals in an increasingly digital world.