A review of the importance and types of online commodity information strategies

With the development of information technology, more and more people get information through the Internet, especially after the gradual development and improvement of the ecommerce platform, a large number of goods are sold online. Against this background, this paper studies the information strategy of online goods by explaining what information strategy is, why information strategy is so important, and how to classify information. This paper also carries out cluster analysis by obtaining commodity information on housing rental platforms and further discusses information strategy.