Factors Influencing the Adoption of Digital Banking Service Super Apps in Indonesia Using Modified UTAUT2 Model

The rapid development of digitalization post-pandemic in Indonesia has produced multiple potentials in many industries, including digital banking services. These digital banking services are slowly beginning to adopt the new model of super apps in terms of financial context. Existing literature has explored various digital banking services, but none to answer the study of digital banking service super apps in Indonesia. This study aims to further analyze the factors that influence the adoption of digital banking service super apps in Indonesia and to support the lack of data in the specific study using the modified UTAUT2 model. The data were collected from 410 respondents with a history of using at least one of 16 digital banking service super apps in Indonesia. The study revealed that performance expectancy, facilitating conditions, hedonic motivations, and habit significantly influence the adoption of digital banking service super apps in Indonesia. The findings can be used as a basis for further research and development in the Indonesian financial industry in terms of digital banking service super apps, which include both digitalized traditional banking and digital bank apps.