Bridging the Digital Divide: The Role of Public Relations in Enhancing Digital Inclusivity

This study aims to analyze the role of public relations in increasing digital inclusivity. Qualitative research methods through a case study approach were selected and used in this study. The research subjects comprised the Head of the Madrasah, the Deputy Head of Public Relations, the Deputy Head of Curriculum, the Deputy Head of Facilities and Infrastructure, the Digital Training Coordinator, the Madrasah IT Team, Teachers and Guardians of Students. The data collection techniques used in this study were through the process of observation, interviews, and documentation. Meanwhile, the data analysis technique used several techniques, including through the stages of reduction, data presentation and drawing conclusions. The results of this study indicate that public relations is able to become a bridge for institutions and the community in overcoming the digital divide. Through several activities carried out by public relations to overcome the digital divide, namely through communication activities, training and counseling both to educational institutions and the community to overcome the digital divide. Where this is also able to identify and find elements of educational institutions and the community that have less access to services related to digital technology. Through an approach to stakeholders and the use of social media and digital platforms, public relations is able to take a role in creating an inclusive environment and supporting sustainable digital transformation. This study provides implications related to the role of public relations as a bridge to overcome the digital divide.