Balancing AI Advancements and Data Privacy in Digital Marketing: A Conceptual Exploration of Ethical Considerations and Consumer Rights

Artificial intelligence (AI) and digital marketing have become increasingly intertwined in recent years. While AI has the potential to revolutionize digital marketing by automating many of the processes involved in advertising, it also presents several challenges and potential problems. The most rising issue is the data privacy issues that marketers might face when practicing AI for digital marketing strategies. Data privacy is a crucial issue when it comes to AI-based digital marketing strategies. Marketers are gathering many data about their clients/customers and prospects thanks to the spread of AI technology to tailor their marketing efforts and offer a better customer experience. Yet, this data may be delicate and may include sensitive or private information that must be secured. As we know, AI relies heavily on data to generate insights and make decisions. However, collecting and analyzing customer data can raise privacy concerns. Marketers need to ensure that they are collecting and using data in a transparent and ethical way to avoid potential legal and reputational risks. This paper aims to ponder conceptually the data privacy issues using artificial intelligence for all aspects of digital marketing. In addition, this paper will also look at the customers' rights to share their information.