Digital Marketing Strategy for Customer Loyalty with the Role of Brand Positioning and Trust Mediation

This Strategically setting digital marketing objectives enables the marketing team and firm to imagine the best techniques and approaches to achieving them. They provide everyone involved with a sense of purpose and direction, ensuring that everyone works towards the same goal. Companies must determine a digital marketing strategy to increase repurchase intention. The purpose of this study is to find out the steps that companies must take in increasing repurchase intention. In previous research, brand positioning variables can affect repurchase intention. Companies that have implemented digital marketing strategies require consumer trust in increasing repurchase intention. The research will be carried out in Small and Medium Enterprises in the scope of Trowulan Mojokerto sculpture craft. Trowulan is the largest sculpture producing city in East Java. This study employed purposive sampling. All prawn farming firms that meet the criteria for this study. This study's data collection techniques included a questionnaire and a literature review. The research instrument utilised in this study was a questionnaire administered to respondents using five Likert scales.