The Roles of Hotel Industry and Travel Agents in a Scrum Team for an Integrated Halal Tourism Application Based on Android

Tourism, including West Nusa Tenggara (NTB), is crucial in regional economic development. The COVID-19 pandemic caused a drastic decline in tourists, impacting hotel occupancy and demand for tour packages. Strategies to increase tourist visits are needed to address these challenges, focusing on the halal tourism market, which holds significant potential in NTB. The halal tourism market segment is highly significant in terms of visitor number and expenditure during travel. Digital promotion through technology is considered key to achieving this target. Therefore, developing a halal tourism application using the Scrum method will facilitate effective tourism promotion and services. Scrum is chosen for its advantages in effective team coordination, quick adaptation to changes, and active stakeholder involvement. This study examines the role of the hotel industry and travel agents in the Scrum team for the development of an integrated halal tourism application, aiming to produce an application that meets the expectations and needs of tourism stakeholders, increases tourist visits, and supports the recovery of the tourism sector in NTB. Final testing using the User Experience Questionnaire (UEQ) method scored 4.85, indicating that the application was well-received by potential users and met their needs. These positive results highlight the important role of stakeholders, particularly from the hotel and travel agent industries, in the development process, where their involvement and feedback significantly contribute to shaping the application to meet user expectations and needs, demonstrating that active stakeholder participation is one of the keys to successful application development.