Generative AI and the Future of Interactive and Immersive Advertising

Generative AI is revolutionizing interactive and immersive advertising by enabling more personalized, engaging experiences through advanced technologies like VR, AR, and MR. This transformation is reshaping how advertisers create, deliver, and optimize content, allowing for two-way communication and blurring lines between digital and physical worlds. AI enhances user engagement through predictive analytics, real-time adaptation, and natural language processing, while also optimizing ad placement and personalization. Future trends include integration with emerging technologies like $\mathbf{5 G}$ and IoT, fully immersive experiences, and hyper-personalization. However, challenges such as privacy concerns, transparency issues, and ethical considerations must be addressed. As AI continues to evolve, it promises to create unprecedented opportunities for brands to connect with audiences in meaningful ways, potentially blurring the line between advertising and interactive entertainment. The industry must proactively address these challenges to ensure AI-driven advertising enhances user experiences while respecting privacy and maintaining trust.