Analyzing Awareness and Adoption of E-commerce and Online Transactions in Rural India: Bridging the Digital Divide for Rural India

These days, e-commerce and online transactions are spreading quickly throughout our nation. It has a significant impact on India's digitalization. In this study, we will examine rural residents' awareness of online transactions and e-commerce. Online transactions and ecommerce contribute to the development of Digital India and the economy. The goals of this study's strategies are to determine and analyze the proportion of individuals in underdeveloped areas who use e-commerce websites to buy and sell goods, as well as how many of them are aware of online transactions and e-commerce and use payment methods like cards, UPI apps, net banking, and wallets. A questionnaire is used to gather all of this data. The answers provided in relation to residence, age, income, gender, occupation, and other factors are used to analyze the study's results. This study will assist in providing the appropriate analysis of the results of our survey work as well as the results for research work discussion.