Digital Optimization of Film and Television in the Era of Artificial Intelligence

The traditional film and television industry faces many challenges and opportunities, which require digital transformation to improve the quality, audience experience, and commercial returns of film and television works. This study adopts a comprehensive literature analysis and case study approach to conduct in-depth research on digital optimization of film and television. Firstly, through literature analysis, it aims to understand the current application status and trends of artificial intelligence technology in the field of film and television. Secondly, case studies can be used to explore successful applications of artificial intelligence technology for digital optimization in film and television projects, and to analyze their return on investment and commercial effects. Research has found that the return on investment in this article ranges from 20% to 40%. In the era of artificial intelligence, digital optimization of film and television has important commercial and economic value. Through precise audience positioning, personalized recommendations, and refined marketing, artificial intelligence technology can achieve better market analysis and business decision-making, attract more audiences, and increase box office revenue.