Unveiling the Delight: Ice Cream Unboxing Redefined through Packaging Innovation

Ice cream product packaging is a critical element in the ice cream industry, serving as both a protective barrier and a means of communication with consumers. This review explores the evolution of ice cream packaging, from traditional materials to innovative designs, focusing on the key factors driving its development. Additionally, it investigates the growing importance of sustainability in ice cream packaging, analysing the adoption of eco-friendly materials and practices to reduce environmental impact. The review highlights the significance of visually appealing and practical packaging in attracting consumers and maintaining product quality. Furthermore, it emphasizes the role of advanced packaging technologies in preserving ice cream freshness and extending shelf life. By examining current trends and prospects, this review provides insights into the dynamic landscape of ice cream product packaging, emphasizing the increasing emphasis on sustainability and consumer-centric solutions.