Transforming Technology for Online Marketing with Focus on Artificial Intelligence: A Qualitative Approach

Study employs a subjective research approach to investigate the effects of artificial insight (human-generated intelligence) on computerized displays considering the view that human and mental activities can be replaced by artificial intelligence. According to a survey of 15 marketing and AI experts, artificial intelligence is influencing marketing practices and ultimately improving their efficacy. According to this argument, combining human and machine labor is the most effective way to improve results because artificial intelligence can now complete many time-consuming and pointless tasks in an advertiser’s daily life. Two major barriers to the adoption of artificial intelligence are a lack of innovation, trust, and a lack of societal readiness. These difficulties and moral responsibilities have been overcome numerous times. Given these facts, business executives and managers should prepare their teams and staff for the implementation of artificial intelligence.