Smart Roads: Roadside Perception, Vehicle-Road Cooperation, and Business Model

Smart roads have become an essential component of intelligent transportation systems (ITS). The roadside perception technology, a critical aspect of smart roads, utilizes various sensors, roadside units (RSUs), and edge computing devices to gather real-time traffic data for vehicle-road cooperation. However, the full potential of smart roads in improving the safety and efficiency of autonomous vehicles only can be realized through the mass deployment of roadside perception and communication devices. On the one hand, roadside devices require significant investment but can only achieve monitoring function currently, resulting in no profitability for investors. On the other hand, drivers lack trust in the safety of autonomous driving technology, making it difficult to promote large-scale commercial applications. To deal with the dilemma of mass deployment, we propose a novel smart-road vehicle-guiding architecture for vehicle-road cooperative autonomous driving, based on which we then propose the corresponding business model and analyze its benefits from both operator and driver perspectives. The numerical simulations validate that our proposed smart road solution can enhance driving safety and traffic efficiency. Moreover, we utilize the cost-benefit analysis (CBA) model to assess the economic advantages of the proposed business model which indicates that the smart highway that can provide vehicle-guided-driving services for autonomous vehicles yields more profit than the regular highway.