Optimizing E-Commerce Performance through Agile Scrum Methodology and Yii Framework Integration Using a Data-Driven Approach

This study presents a comprehensive approach to enhancing e-commerce performance by integrating Agile Scrum methodology with the Yii Framework. Agile Scrum facilitates optimal stakeholder engagement, flexibility, and responsiveness to dynamic market demands, while Yii offers a robust foundation for scalable web application development. The research employs a structured four-phase process: planning, development, testing, and deployment, ensuring a rigorous and iterative development cycle. A detailed analysis of consumer needs and expectations was conducted, leveraging Agile Scrum for adaptive and efficient development processes. Advanced data analysis techniques, including SmartPLS software, were utilized to evaluate the impact of various development variables on e-commerce sales performance. The findings demonstrate that the combination of Agile Scrum with the Yii Framework significantly enhances the efficiency, scalability, and responsiveness of e-commerce solutions. This study provides valuable insights into how adopting Agile Scrum and robust frameworks like Yii can improve user experience, drive sales, and offer a competitive edge in the e-commerce sector. The research underscores the importance of agile methodologies in developing high-performing digital solutions tailored to evolving market needs. These insights can guide businesses in optimizing their e-commerce platforms, thereby improving user satisfaction and increasing sales in the highly competitive digital marketplace. The integration of Agile Scrum and Yii Framework exemplifies a data-driven approach to software development, aligning with the IEEE’s focus on technological innovation and advancement.