Research On The Design Of Cultural And Creative Products Of Jilin Ice And Snow Tourism Based On Augmented Reality Technology

This paper introduces augmented reality technology into the design of Jilin snow and ice tourism cultural and creative products and summarizes the design principles and strategies of AR technology in Jilin snow and ice tourism cultural and creative products through in-depth exploration of Jilin snow and ice tourism cultural resources and analysis of the current situation of Jilin snow and ice tourism cultural and creative products. Use augmented reality technology to improve user participation and interactive experience, and solve the problems of product homogeneity, low digital degree, weak relevance, and lack of interaction. This study can open up new design ideas and provide reference for the cultural and creative design of Jilin ice and snow tourism.