A Real-Time News App in Salesforce: Leveraging Omni-Channel Chatbots in Salesforce for Enhanced User Engagement

In today's digital age, the availability and reliability of news sources has become increasingly important for users seeking reliable information. This paper presents the development and implementation of the NEWS APP using Apex REST Callouts and Lightning Web Components (LWC) within the Salesforce ecosystem. The primary goal of the NEWS APP is to provide users with real-time access to a variety of news sources from a trusted NEWS API. In addition, the app features an omni-channel chatbot integrated into the Salesforce environment, allowing users to chat in real-time and receive personalized news updates. The chatbot acts as a communication platform, providing a seamless experience for receiving news. Users can interact with the chatbot to select their favorite news group, get top ten highlights and assistance for navigating through the app page. This innovation addresses the challenge of finding a credible source of information by providing a personalized and interactive platform for media consumption. The paper discusses the integration of omnichannel chatbots, their functionality and benefits for the user experience. Initial results show promise of user engagement and satisfaction with the app's features, highlighting the potential of integrating chatbots into news applications types to enhance user interaction and content accessibility.