Optimizing Event Management Application through Data Analytics Driver and Dynamic Exploration

Event management plays a pivotal role in various domains, ranging from corporate conferences to music festivals. The adoption of technology and event management applications has revolutionized the industry, streaming applications processes and enhancing user experiences. This literature review explores the existing literature on event management applications, highlighting their impact on event planning, execution, and overall success. The Event Publishing System (EPS) is a comprehensive software solution that simplifies event publishing, registration, ticketing, marketing, communication, analytics, and mobile accessibility, all while maintaining robust security and customization options. EPS streamlines the entire event management process, providing a user-friendly platform for organizers to efficiently plan and execute successful events, whether they are corporate conferences or social gatherings, while enhancing the attendee experience and optimizing resource allocation.