Artificial Intelligence Across Europe: A Study on Awareness, Attitude and Trust

This article presents the results of an extensive study investigating the opinions on artificial intelligence (AI) of a sample of 4006 European citizens from eight distinct countries (France, Germany, Italy, Netherlands, Poland, Romania, Spain, and Sweden). The aim of the study is to gain a better understanding of people's views and perceptions within the European context, which is already marked by important policy actions and regulatory processes. To survey the perceptions of the citizens of Europe, we design and validate a new questionnaire (PAICE) structured around three dimensions: people's awareness, attitude, and trust. We observe that while awareness is characterized by a low level of self-assessed competency, the attitude toward AI is very positive for more than half of the population. Reflecting on the collected results, we highlight implicit contradictions and identify trends that may interfere with the creation of an ecosystem of trust and the development of inclusive AI policies. The introduction of rules that ensure legal and ethical standards, along with the activity of high-level educational entities, and the promotion of AI literacy are identified as key factors in supporting a trustworthy AI ecosystem. We make some recommendations for AI governance focused on the European context and conclude with suggestions for future work.