Big data analytics for business sustainability: review study

Recently, many businesses and industries involved sustainability in their strategies. The demand for sustainable development in business has drawn the attention of the government and academia and emerged as a broadly well-known trend. The aim of this project is to develop an integrated approach of the sustainable business from a theoretical perspective integrated with the current wave of big data analytics. To achieve this, aim an advance methodology is employed for the assessment of business sustainability based on the proposed big data analytics model from consumer perception dimension. In addition, this research will quantify the effect of big data analytics on business sustainability. It also proposes a scale for measuring and monitoring sustainability in the industry benchmarking the experiences of big data analytics usage globally and locally. The method used to achieve the mentioned aim is a qualitative approach. Articles published from 2015 to 2022 will be reviewed to get the findings and results of this review. This study contributes to the advancement of knowledge and literature by offering a comprehensive scale based on big data analytics to measure sustainability in the industries. Moreover, this research project is expected to produce research findings that will enhance our understanding of the importance of data analytics in business sustainability. Many literatures showed the impact of data analytics on business performances, but there are less articles that demonstrated the impact of big data analytics on business sustainability which aimed to be explored by this research project.