Extended Abstract: Communicate with Ethical Values - Lessons from the Ancient Sangam Literature of Tamil!

The Sangam period (300 BCE - 300 CE) in Southern India witnessed the emergence of classical Tamil literature, imbued with enduring ethical values. "Aram", epitomizing righteousness, and integrity, permeated the communication of Sangam Kings like Karikalan, offering timeless lessons for today’s discourse. "Inbam", representing love in its various forms, emphasizes empathy and emotional resonance, while "Kodai" underscores compassion and generosity, vital for impactful communication campaigns. "Veeram", the courage to stand up for what’s right in a critical situation. These ancient values, embracing truthfulness, courage, and kindness, remain relevant for crafting messages that inform, inspire, and connect across time. Integrating these principles fosters inclusive communication, reflecting universal brotherhood and humanity.