The Digital Platform — new opportunities and implementation strategy

In terms of the digital transformation of the business, the success of the organization largely depends on the integration and construction of a digital ecosystem and digital platform, which are key structures of the digital economy. The focus of the study is on the digital platform as the main technical tool for the formation of conditions for the creation of new products and services by participants in the ecosystem. The article aims to define the positive aspects of digital platforms and to provide recommendations and good practices for their integration into the activities of companies. The study also addresses some gaps in the scientific literature regarding the digital platform ecosystem. The main method of research is the systematic review of the scientific literature on the subject. By applying a structural approach and critical analysis of publications on the topic, conclusions and summaries are made about the potential of the ecosystem approach for business development, the new opportunities they receive from the use of digital platforms, and possible risks and threats that they face. An attempt has been made to identify key steps and tools for the successful implementation of the strategy for the integration of the digital platform, considering the requirements of the dynamic business environment. The research is directed to those companies that are planning a transition to an ecosystem model of development and construction or inclusion in a digital platform. The author’s future research is related to the study of the potential of the second component of the digital ecosystem the application programming interface.