Exploring Automation Frontiers with the Industrial Metaverse: Potential Benefits and Challenges

The industrial metaverse is rapidly evolving due to advanced technological convergence, holding immense potential across various industries and revolutionizing businesses’ operations and interactions with their environments. It enables immersive customer experiences, facilitates remote collaboration, and fosters innovative design, construction, and maintenance approaches. Embracing the industrial metaverse requires a proactive approach from businesses, including technological investments, workforce training, and a forward-thinking mindset. This paper thoroughly explores the multifaceted aspects of the industrial metaverse and its transformative impact, encompassing its implications. In addition, the study aims to inspire businesses to unlock new directions for innovation, collaboration, and sustainable growth in the digital age, providing actionable insights and strategies leveraging the potential benefits of the industrial metaverse.